Fractional CMO leadership for small businesses, local service companies and growing franchise brands. A clear plan, accountable spend and more revenue, with an experienced CMO guiding you.
Most owners are marketing in the dark. Money goes out, leads come in, and no one can show you what's actually working. Lightwell turns the lights on.
You're spending every month, but no one can show you which dollars turn into booked revenue.
Agencies send reports. Vendors promise results. You're still wondering if any of it is working.
Growing a business is hard enough. Your marketing should give you clarity, not more questions.
You're not alone. Most businesses spend on marketing every month without knowing what a new customer actually costs. I'll help you find these numbers, then build the systems that keep them in front of you.
What does each call, form or chat really cost you?
What does it cost to turn a lead into a booked call or appointment?
What does it take to win one new paying customer?
How much revenue comes back for every marketing dollar you spend?
Don't know yours? That's exactly where we start.
Find my numbers in a free Spotlight SessionMost businesses don't need more leads. They need fewer leaks. We trace every dollar from spend to customer, find where growth is slipping away, and close the gaps first.
In 45 minutes we look at your channels, booking process and spend. You leave knowing your three biggest gaps.
A full audit and a prioritized 12-month roadmap, so you know exactly where every dollar should go.
I lead the plan, bring in the right agencies, vendors and team members to carry it out, and hold everyone to the numbers that matter.
One location or fifty, if you want a clear plan and a senior guide to lead it, you're in the right place.
Owners who've outgrown doing marketing themselves but aren't ready for a full-time marketing hire.
Home services, trades and local providers who want a full schedule and every lead followed up.
Franchisors and growing brands balancing brand marketing, local marketing and new locations.
I've sat in the CMO seat at a national, multi-brand home services franchise platform, juggling brand, local marketing, franchise development and a stack of vendors. I know how easy it is to lose sight of what's working, whether you run one office or fifty. That's why I started Lightwell: to bring that clarity to owners like you.
In 20+ years I've done nearly every job on a marketing team before leading one, from writing and design to video, photography and web development. So I can direct your agency, designers and freelancers, and I can tell when the work is off track.
Every engagement starts with the Lightwell Audit, credited toward your first retainer month.
Not ready to talk yet? Start here, and see exactly where your leads, spend and follow-up are slipping.
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45 minutes. Your three biggest gaps and a clear next step.
The Growth Visibility Checklist